Katherine Nathan
A personal brand's first website, built to feel as credible and human as the woman behind it.
Summary
Katherine Nathan needed a digital home that reflected her voice as a mother, business leader, advocate, author, speaker, and woman of faith. There was no existing platform. I built the structure, design system, content flow, and experience from the ground up.
Result: A site that turned a well-known personal brand offline into one with a credible, community-building home online, capable of growing an audience through newsletter and story-led content.
UI/UX Designer
3 Weeks
Research, Information Architecture, Interaction Design, Visual Design, Brand Expression
The Problem
A personal brand this multifaceted (author, speaker, advocate, business leader) risks feeling scattered online if it isn't structured with intention. The site needed to feel warm and human without sacrificing the credibility of everything she'd built offline.
Screens
Some screens from the project.
The Solution
Storytelling-driven homepage → Outcome: unified several different facets of her public work into one coherent, easy-to-follow narrative
Newsletter system → Outcome: gave her a direct channel to grow her own community instead of relying only on social platforms
Structured Books, Ventures, Resources, and Speaking pages →
Outcome: let visitors self-select into exactly what they came for, rather than digging
Testimonial layout → Outcome: amplified real voices, which builds trust faster than her own words alone could
were are theeb rematin
Warm, honest visual identity → Outcome: made a stranger feel like they'd found a safe, welcoming space, exactly the emotional entry point her audience needed
