FoundersFront
A community's first-ever platform, built to convert strangers into members and members into people who actually finish what they start.
Summary
FoundersFront is a fast-growing global community for freelancers and early founders. There was no website, no structured presence, and no system to support a community that was already growing fast. I designed and built the entire platform, marketing site, community funnel, and a functional dashboard powered by Supabase.
Result: A system that didn't just look active, it functioned like one: a homepage that converts, a challenge funnel that pulls new members in, and a dashboard that keeps them coming back instead of dropping off after week one.
Role: UI/UX Designer, Web Developer, Product Designer
Timeline: 4 Weeks
Focus Area: Research, UX Architecture, Interaction Design, Full Web Development, Dashboard Build, Product Strategy
The Problem
A community only feels real if the product around it feels alive. Without a proper website or dashboard, FoundersFront had no way to convert curious visitors into members, or keep members engaged past their first week.
Screens
Some screens from the projec
The Solution
Storytelling-driven homepage → Outcome: gave first-time visitors an immediate reason to join, instead of scrolling past another generic "community" page
Conversion-optimized 5-Day Challenge funnel → Outcome: turned passive interest into an actual first action, the single biggest predictor of whether someone sticks around
Fully designed and built member dashboard (Supabase-powered) → Outcome: gave members a reason to log back in, not just a one-time signup
Bold, active visual identity → Outcome: made the community feel alive and in-motion, exactly the energy that keeps early-stage founders engaged instead of ghosting
